Design your Next NikeIDs with Augmented Reality

Nike has teamed up with French tech company, SmartPixels, to redefine how customers can personalise their wardrobe with augmented reality.


This partnership sees the creation of a new NikeID machine which takes a blank canvas (a white colourway of available Nike silhouettes) and displays the colour/style selection of your choice. Nike are taking steps closer to actually allowing their customers to try on their NikeIDs in real life, before purchasing and constructing – it changes the customer satisfaction game, indeed!

Watch SmartPixel’s video on Vimeo to see this development in action at Nike’s flagship store in Paris, where it’ll be testing for the next 6 months.


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