Design your Next NikeIDs with Augmented Reality

Nike has teamed up with French tech company, SmartPixels, to redefine how customers can personalise their wardrobe with augmented reality.

nikeid-augmented-reality-1

This partnership sees the creation of a new NikeID machine which takes a blank canvas (a white colourway of available Nike silhouettes) and displays the colour/style selection of your choice. Nike are taking steps closer to actually allowing their customers to try on their NikeIDs in real life, before purchasing and constructing – it changes the customer satisfaction game, indeed!

Watch SmartPixel’s video on Vimeo to see this development in action at Nike’s flagship store in Paris, where it’ll be testing for the next 6 months.

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