FitBit Make Second Acquisition, This Time a Start Up, Vector

Last December saw the purchase from FitBit of the smartwatch veteran, Pebble. FitBit looks to be sweeping up the competition with another acquisition, Vector.


CTO Andrei Pitis, started up the luxury smartchwatch brand – built up of ex-Citizens execs, Romanian engineers and London-based business developers, they launched their into the ecosystem last year. Vector recently delivered the announcement of the buy with no disclosure of purchase amount but, confirmed to Tech Crunch that the company was acquired for its software platform and design team.

In a statement online the company says “we will start building other new and amazing products, features and experiences, incorporating our unique technology and knowhow with Fitbit’s experience and global community”. This however does not elude to them creating new features for Vector as the statement went on to explain, “new product features (software and hardware) will not be added” when asked about the future of Vector.

Where does this take FitBit? They’ve acquired Pebble for the engineering talents, Vector for the design and software, so will we see a reform of the fitness watch in the upcoming year?


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